Tuesday, September 11, 2007

Friday, August 24, 2007

Great Site On Article Marketing

Hi and welcome to my lens about article marketing. It is my intention to provide valuable and up-to-date information for you.

I have been studying article marketing for about 12-18 months now and am an expert author on ezinearticles.com.

The more I learn the more I realize how important article marketing really is.

Read more here

Wednesday, August 22, 2007

Article Marketing - Brandon's 7 Rules for Article Marketing Success

Article marketing is the act of writing articles and publishing them online (usually through an article directory or distribution site) to increase Web exposure, search engine ranking and website traffic.

Here are seven "rules" to help you get the most out of your article marketing program.

Rule #1 - Your articles must be your original work.
Article distribution sites require that any work you submit be your own. In other words, no plagiarism. But that's just one reason of many to create your own content. Aside from being the right thing to do, creating original articles will help you position yourself as an authority in your field.

Rule #2 - Your articles must be well written.
This does not mean your articles have to be literary masterpieces. It means your articles should be logically structured and easily readable, with proper grammar and spelling.

In truth, article distribution sites will publish your articles as long as they meet some basic criteria for length and formatting. But they won't check your article for spelling, or to make sure it's well written. You'll have to do that, and it's vital that you do.

Your articles will take on a life of their own after you submit them. They could pop up all over the Web (actually, that's the idea). And the last thing you want is a poorly written article circulating on the Web for months. That will do you more harm than good.

Rule #3 - Your articles must be helpful.
The articles that do the best for article marketing -- the articles that enjoy plenty of reprint and exposure -- are the articles that genuinely help readers. The Internet is choked with what I like to call "fluff" articles. Fluff articles are general to a fault. They don't offer any meat, any specific or helpful content. Avoid fluff articles. You can help your articles rise to the top by making them helpful.

This article is helpful because I'm showing you specific tactics to help you achieve something. I'm not just telling you what article marketing is … I'm showing you, in detail, how to use article marketing for your own purposes. That's what you should strive to do with your articles.

Rule #4 - Your articles must be relevant to your services.
If your articles adhere to all the other rules but are not related to your product or service, they won't help you grow your business. You could write a well crafted, helpful article about home stereo systems, and it might get a lot of circulation and republication. But if you sell audio equipment for cars, you've given readers no reason to contact you about it. So make sure your articles relate to your product or service in some way.

Rule #5 - Your articles must point to your website.
One of article marketing's main objectives is to steer qualified prospects to your website. Another objective is to increase your website's search engine ranking. To support both of these objectives, you'll need to include a link to your website at the end of each article. If you don't have a website or blog, pointing to an email address is the next best thing. But I recommend getting a website before you begin an article marketing program.

Rule #6 - Your articles must give the reader a reason to take further action.
Educating your prospects is important. But the end goal of article marketing is to get them to act. You want them to visit your website, subscribe to your newsletter, download something, or contact you directly. So each article must have a properly constructed call-to-action at the end of it.

Rule #7 - You must submit new articles on a regular basis.
Believe it or not, it's possible to submit just one article and see an increase in website traffic, and possibly even acquire a new customer. But to capitalize on everything article marketing has to offer, you should make it a regular part of your business.

The point of article marketing is to produce a steady stream of well-written, helpful articles. So create a schedule for yourself. My schedule is to submit one article per week in three different categories. Maybe for starters your goal will be two articles per month (though I advise more). Article marketing is not a one-shot deal … the more articles the better!

* Copyright 2006, Brandon Cornett. You may republish this article if you keep the byline and author's note, and also leave the hyperlink intact.

About the Author
Brandon Cornett is the owner and publisher of MarketingSwap.com, a content exchange for writers and publishers. Submit your own marketing articles, or download a free 18-page article writing guide! Visit http://www.MarketingSwap.com today.

For some excellent article writing software click here

Article Marketing & Copywriting Secret: How To Make Your Article TITLE Sell

Most authors are wasting their time producing dozens to hundreds of high quality articles that never reach a fraction of their traffic potential. It's a darn shame.

When I review the behind-the-scenes traffic statistics on over 20,000 articles that have produced over 1 million monthly page views in my article marketing lab...ONE thing is clear: All articles are not created equal even when everything about them is identical except for the TITLE.

The reason is probably not what you think.

If you've been schooled on traditional copywriting, you know that in the offline world, the headline determines as much as 95% of the success of the book or article. This statistic takes into consideration what makes the book title successful: Whether a human buys it or not.

Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them.

MYTH: Most people will read your articles because they came to a website and started browsing just like they do if they were to have gone to a local book store to find a book of personal interest.

FACT: Wrong! Most people will search the Internet using one of the major search engines and they will be putting in between 1 to 5 keywords that are related to the topic of the article or information they are looking to locate. The search engines will then deliver results that best match the human's interest.

YOUR GOAL: To have your articles show up in the search engine results for the keywords and topics that are most related to the content of your article.

HOW?

You must embrace this TITLE creation & traffic-building truth:

The first 3-5 words of your TITLE determine the success of your article in terms of how much traffic your article will generate back to your website. Success can only be had when you create keyword rich titles for your articles that match the most commonly searched keywords for your topic.

How to determine which keywords are rich and the right ones to use for your article?

You'll need a keyword research tool. Some are free and some are fee-based. Overture.com has a popular keyword research tool that shows you the most common search results from the Yahoo search engines directory. If you want to see what's on "Google's Mind" you can try one of their current beta tools called "Google Suggest": http://www.google.com/webhp?hl=en&complete=1

Whether you use a web-based keyword research tool or invest in one of the more advanced application level software keyword research tools, it's critical that you learn know how to do keyword research.

A "Good" vs. "Bad" TITLE Example:

Here is an example of the difference between a non-keyword rich TITLE vs. a very keyword rich TITLE that is proven to perform better in terms of traffic creation:

Bad TITLE Example:

"Top 9 Ways You Can Acquire Fractional Jet Ownership"

Excellent Keyword Rich Title Example:

Fractional Jet Ownership - 9 Strategies to Help You Acquire Your Private Jet

Why is it more effective?

Because it does not waste the first 3 words of the title with meaningless garbage words like "top" or the number "9" or "ways"...and gets right to the important words that might be found when someone is using a search engine to research a topic related to your article.

You'll also notice in my example that I included the word "Private" Jet. Why? Because my keyword research said that people who search for fractional jet also search for the word "private jet" and therefore I wanted to boost the chances that my title would be found by a larger number of potential visitors to the article.

Two recommendations on what NOT to do:

1) Don't include garbage characters in your TITLE such as quotes, tildes, asterisks or anything else that a search engines has to work hard to discard in order to understand the TITLE of your article.

2) Do not engage in any search engine spam technique by having keyword rich TITLES that have nothing to do with the topic of your article. You'll only be hurting yourself as the search engines already aggressively filter out bad behavior like this.

YOUR INTELLIGENT KEYWORD RICH TITLE COPYWRITING CONCLUSION:

If you want to maximize your results from any article marketing strategy, you must master keyword research so that you can create keyword rich and intelligent article TITLES. Your pay off will be massive amounts of traffic to your articles and website thanks to the search engines who love smart keyword rich TITLES!

About The Author:

Christopher M. Knight invites you to submit your best quality original articles for massive exposure to the high-traffic http://EzineArticles.com/ expert author community. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links intact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://EzineArticles.com/submit/

For the best article marketing software, click here

Article Marketing 101: The Perfect Author Resource Box

Thanks to the author for this great article.

If you want to really make your article "SELL" then you've got to craft the perfect RESOURCE BOX. This is the "author bio" that is below your article body and it's also known as your "SIG" (short for SIGnature).

Here are the essential items that should be in your RESOURCE BOX:

* Your Name: You'd be amazed at how many folks forget to include their name in the RESOURCE BOX. Your name and optional title should be the first thing in your resource box.

* Your Website Address: in valid URL form. Example: http://Your-Company-Name.com/

* Your Elevator Pitch: This is 1 to 3 sentences that encapsulates the essence of what makes you and your offering unique. Also known as your USP (Unique Selling Proposition).

* Your Call To Action: You've got them warmed up and now it's time to lead them to BUY from you or visit your website. This is where you "Ask For The Sale." Best to only give (1) specific call to action.

Here are some optional items you could include in your RESOURCE BOX:

* Your Ezine Subscription Address: While getting your interested visitor to surf your website is nice, capturing their email address can help you begin the confidence/trust process. If you're going to do this strategy, include a URL for your ezine subscription address and do not use an email address for the "join" address.

* Your Contact Information: Such as your business phone number or how to reach you for interviews or your press/media kit. Keep in mind that article marketing is a timeless strategy and you may not have an easy ability to retract what you put in your article once it hits major distribution.

* A Free Report: This could also be part of your call to action or your free bonus report that further enhances your credibility as the expert on the topic of your article.

* Your email autoresponder: I'm not a big fan of this strategy due to the fact that spammers will text-extract your autoresponder address and add it to their spam list. Perhaps this strategy was best for the 1990's and has now run its course.

* An anchor URL that is related to one keyword or keyword phrase that you want to build SEO strength for. Example: if I wanted to build search engine relevance/strength for the term "Article Marketing," I'd link up that term in my resource box to my website. This is an intermediate to advanced level strategy and should not be abused by over-doing it. Keep it simple.

What NOT to include in your RESOURCE BOX:

* A listing of every website you own. There is no faster way to dilute your credibility than by posting a half dozen irrelevant URLs that have nothing to do with each other. Best to only post ONE URL that is related to the topic of your article.

* A listing of every accomplishment you've achieved to date. No one cares. Keep your resource box brief and to the point. Yes, your resource box should be benefit oriented so that the reader finds value in reading it rather than your ego being justified.

* Advertisements or pitches for products that are not relevant to the topic of your article.

* Keep the size of your resource box so that it's no larger than 20% of your total article size. Too often I see resource boxes that are 50% of the size of the total article and this is abusive.

Your Perfect Resource Box Conclusion:

The BODY of your article is where you "GIVE" and the RESOURCE BOX is where you get to "TAKE" for your article marketing gift of information. The resource box is the "currency of payment" you receive for giving away your article. Be sure to include your name, website address, your unique selling proposition as briefly as possible and a simple call to action.

About The Author:

Christopher M. Knight invites you to submit your best quality original articles for massive exposure to the high-traffic http://EzineArticles.com/ expert author community. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links intact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://EzineArticles.com/submit/

How To Include Article Writing In Your Online Businesses

Search

This is an article-writing success story that demonstrates just how quickly publishing articles online can produce results on search engine rankings. All targeted to the type of visitor I wanted to attract and the search terms I believe these people will put into a search engine when they are looking for the type of service I offer. A few search endlessly for simplicity.

Once you have chosen your niche start using the search engines to get a feel for the information that's being returned for your search phrases.

Web

* Information about your web site and products sent around the internet. After you have all your articles written, the next thing you want to do is build a web site. Viral Marketing, an important constitute to you receiving volumes of good quality inbound links, which in turn creates very powerful viral marketing for your site.

Business

For your businesses you need to broaden your topics to include marketing, goal setting, management, article marketing, blogging and business management. I had no intention of ever teaching or coaching or mentoring other people to do it, yet here I am making a major part of my business day. 6) Write a sentence or two at the end summarizing your idea and giving your reader a solid action to take to apply your idea to their business (or life, etc.

Website

You’re a perfect candidate for using article sharing to get traffic to your website – and sell more e-books in the process. Add an author resource box at the end that includes the URL to your website – where you want the website visitors to go. I am an advocate I guess and would consider myself pro-Online Article Marketing, because I know that it does draw traffic to one’s website if you put a good byline at the bottom of the articles.

Internet

Article writing is certainly a useful internet marketing tool. Next I take that question and make it my title and then search the Internet using that title to see if anyone else is using it and well what pops up. Have you experienced with any one contacting you with questions or seeking your advice in your internet marketing.

Money

So how exactly can you make money online with article writing. In this article we'll review some of the direct and indirect ways that you can make money from writing articles. As an income generator, article writing is an easy way to make money, albeit not a ton, unless you really spend a lot of time at it.

What is great about article writing is that you have the ability to make money online not only through your website, but also by delivering fresh content to other websites as well.

Links

They may find an article they really like but they will not publish it if there are a lot of links in the body. 3) I build interest at the beginning, give the readers meat in the article, then I tell them to click on one of my links that are specifically geared to the needs of the article reader.

Directories

Since the concept of 'Article writing is the best way to promote your website' became the vogue recently most people think that it is enough to dash off a couple of words and then mass submit these articles to the slew of Article Directories that has recently sprung up all over the place. So, there are places called Article Directories (basically a library of free articles) where they can go to find articles that they can use – free.

It’s more then that, you should do proper research for your given topic and give the reader real gutsy content. This way they will want to read your article, and if it’s real good they’ll probably put your article on their site.

If someone puts your article on their site, then you’re laughing. This means your article will start to be seen on more places around the net.

Affiliate

If you’ve never considered writing an article for affiliate programs now is the time, and here is the way to do it. If so, join their affiliate program and place your affiliate link with a description of the product on your site. Writing articles is one of the most effective ways to promote your business regardless of whether you promote affiliate programs, MLM, or your own products and services. Don’t put your affiliate URL in the article, send them to a landing page first.

Resource

4) Leave the reader with final instructions on what to do – in fact, I like to use a challenge, or a command, at that leads right into the resource box and a click) Your resource box and call to action must be directly related to the topic in the article and the title. If you want readers to read your article and click through your resource box, you need to craft an effective title.

Keywords

When you write your article, list keywords and article description on same page for ease when submitting your article. After the article heading and title (of course the keywords matter too), what casts and entices the readers to take the invitation is your presentation skills. The trouble comes when you try to include all of the right keywords in your article so that people will find and read it.

Advertising

One of the best ways of getting your message out there is article writing. The best part is that you can get loads of sites with your article on them if they choose to use your article. This can result in you getting loads of back links.

Now this is very powerful free advertising for you. The viral aspect is second to none. So get out there and start writing, if you have trouble writing, then there are some excellent software out there now, that will do all the research and compile your article for you.

Len Cecchetto has been writing articles for 12 months now
and is always looking for resources that makes the job easier
and better. To find out more, check this site out Now: Clik Here

Article Marketing Strategy

A good article writing marketing article technique will help you get high ranking in the search engines.

Article marketing is writing short informative articles on keyword topics related to your sites.

I noticed an increase in my traffic coming from article marketing. The reason most of us use Article Marketing for advertising our businesses is to place links to our websites in the author bio boxes usually placed at the end of articles.

I like article marketing and find it an stimulating and best way of promoting my websites.

In order to understand how article writing software can really help you in your article marketing, you need to first know what goes into the creation of an article of superior quality.

This is why article marketing is so popular.

I can seeyou asking, "how can I get visitors with article marketing?

For instance, if you have a marketing site, you could make a whole section on article marketing where you should have 50 to 100 keyword pages all pertaining to your subject.

Anyone keen to learn more about the top article submission software on the market and pick up some powerful article marketing tips and tricks can visit my blog.
Article marketing achieves for you a reputation of expertise.
m research on terms “Internet marketing articles” or “time management articles”, these same terms which name whole headings of my site.

Remember that if it is a business you are trying to build, you should keep in mind that if your internet marketing article strategy is strong, you will eventually succeed.

These internet marketing articles can be short and information rich, but they work for internet marketing because they will draw traffic to your site.

The reason most of us use Article Marketing for promoting our businesses is to place links to our websites in the author resource boxes usually placed at the foot of articles.

I like article marketing and find it an enjoyable and profitable way of promoting my websites. In order to understand how article writing software can really help you in your article marketing, you need to first know what goes into the creation of an article of excellent quality.

Try Article Marketing Article marketing is writing short informative articles on keyword topics related to your sites.

For example, if you have a marketing site, you could create a whole section on article marketing where you would have 50 to 100 keyword pages all relating to your subject.

Anyone keen to learn more about the top article submission software on the market and pick up some powerful article marketing tips and tricks can visit my blog. Article marketing is a fairly new, very effective internet marketing tool that allows you to promote yourself, your product, website or service. Article marketing help you in getting a lot of advertising mileage given that you are writing about your product or the field relating to the business you cater to.